Why the Brain Hates Uncertainty: The Neuroscience of Not Knowing
The brain consumes 20% of the body's energy running predictions. When those predictions fail, the neural response resembles a threat. Here's why uncertainty feels so uncomfortable.
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The brain consumes 20% of the body's energy running predictions. When those predictions fail, the neural response resembles a threat. Here's why uncertainty feels so uncomfortable.
Clickbait is everywhere. Those tantalizing headlines promising shocking revelations or life-changing secrets have become a defining feature of the modern internet. But what makes them so effective? The answer lies in fundamental aspects of human psychology.
Nobody joins a cult. They join a movement, a community, a cause and slowly get trapped. Here's exactly how it happens and why you're more vulnerable than you think.
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